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ABCs of Ecommerce Success

One of my primary jobs as an ecommerce consultant is helping businesses turn the corner—increasing conversion and website sales. In doing so, I find that many stores I work with have the same things in common. Many feel they are doing the right thing with their website, they believe in their product and customers, and … Continue reading

Optimizing Conversions with Website Testing – Google Website Optimizer Integration

The third in a series of webinars on Maximizing Magento – Optimizing Conversions with Website Testing. Google and the Magento team are joining forces in presenting Magento’s native implementation for Google Website Optimizer. Full Webinar Transcript  Roy Rubin: Welcome, everyone. My name is Roy Rubin, founder and CEO of Varien, the Magento company. I’d like … Continue reading