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Don’t forget Social Media in your Ecommerce Strategy

The seed of social media may have largely been planted by some aggressive and hormonal college kids, but the evolution and power of this massive force is now part and parcel of nearly every competitive business today. Not only has social media become expected in business, but it has also become absolutely integral in customer … Continue reading

Guessing in Social Media Marketing Is Over

As you know, the ability to measure the effectiveness of marketing activities is imperative to any company’s marketing strategy. Measuring social media marketing isn’t as easy as other marketing channels, but it can be done with the right tools and mindset. As you consider your social media monitoring strategy, it will help to group your … Continue reading

Tips on Facebook Ecommerce for Brands

With more than 600 million active users on Facebook, the world’s largest social network is no longer just about “liking” brands when it comes to marketing. Today, Facebook users span various demographics and demand immediate value in return for demonstrating loyalty and joining new Facebook communities. In addition to incentivizing new fans with automatic submissions to … Continue reading