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Online Ecommerce Marketing

This category contains 8 posts

Don’t forget Social Media in your Ecommerce Strategy

The seed of social media may have largely been planted by some aggressive and hormonal college kids, but the evolution and power of this massive force is now part and parcel of nearly every competitive business today. Not only has social media become expected in business, but it has also become absolutely integral in customer … Continue reading

WEBGL AND E-COMMERCE VISUALS FOR TOMORROW?

What does WebGL technology offer ? According to Wikipedia’s current definition, e-commerce is an exchange of goods and services between two entities via electronic networks. In France, e-commerce was first introduced in the 80s, with Minitel transactions. Internet development during the 1990s had a huge impact on custumers’ buying habits. By the end of 2000, many … Continue reading

Guessing in Social Media Marketing Is Over

As you know, the ability to measure the effectiveness of marketing activities is imperative to any company’s marketing strategy. Measuring social media marketing isn’t as easy as other marketing channels, but it can be done with the right tools and mindset. As you consider your social media monitoring strategy, it will help to group your … Continue reading

Social Commerce incorporating Social Media to Ecommerce

Applications like product reviews, recommendations and ratings are years old, and emerged as the most popular social media tools way before the term “social media” was actually coined. They enabled customers to find out what their peers were thinking, and provided valuable user data and feedback to the retailer which could be reviewed in “real-time.” … Continue reading

Tips on Facebook Ecommerce for Brands

With more than 600 million active users on Facebook, the world’s largest social network is no longer just about “liking” brands when it comes to marketing. Today, Facebook users span various demographics and demand immediate value in return for demonstrating loyalty and joining new Facebook communities. In addition to incentivizing new fans with automatic submissions to … Continue reading

Advanced SEO for ecommerce sites

This is a very interesting  Presentation from Internet World 2011 from Patrick Altoft. Details how to optimise and build links to ecommerce websites. Why is it important to consider SEO for your E-Commerce Store ? Is your E-Commerce Store the only one selling your line of products ? Do you have your market controlled ? … Continue reading

ABCs of Ecommerce Success

One of my primary jobs as an ecommerce consultant is helping businesses turn the corner—increasing conversion and website sales. In doing so, I find that many stores I work with have the same things in common. Many feel they are doing the right thing with their website, they believe in their product and customers, and … Continue reading

5 Online Marketing Tactics that will be effective for 2012

Marketing techniques that worked in the past may be far less successful in this emerging era of mobile devices, personalization, and social media. What follows are five suggestions for potentially potent marketing tactics for the coming year. These are not wholly new techniques, but rather ones that could grow in importance and effectiveness in 2012. … Continue reading