This is a very interesting Presentation from Internet World 2011 from Patrick Altoft. Details how to optimise and build links to ecommerce websites.
Why is it important to consider SEO for your E-Commerce Store ?
Is your E-Commerce Store the only one selling your line of products ?
Do you have your market controlled ?
Do you think the SEO effort should be done and then forgotten ?
What other things could we do to maintain our ranking in Search Engines?, most importantE what is it that your competition is doing and you are not doing because you think it’s silly ……..